🟩 Landing Page Design
Overview of the company -
A Student Safety Company.
Cloud-based web filter, classroom device management, 24/7 specialists, and more. Apple and Chromebook. AI-based Monitoring.
▼ Situation
Our customer support team face enormous queries regarding the product bundles and individual services that SECURLY provides.
🗓 Task
Design a layout where visitors spent time on our homepage and ensure that the information delivered is valuable and effective to make a decision
⏩ Action
Background work
1. Reached the analytics team identified the issue of Landing page Visitors-to-Contact Ratio
2. Our current average session duration was 43 seconds
After gathering effective data from the analytics team my use case was more clear that the user visiting the website are not engaging with many product and having trouble to find the WIIFM factor (What’s in it for me) which eventually increases customer queries.
Redesigned the Landing page by -
1. Re Illustrating the Hero image of the Landing Page
2. Changing the message next to the POV module by brainstorming and facilitating a co creative session engaging the team mates and stake holders to think laterally
3. Introducing our All-in-one bundle with clear CTA
4. Quanitfying our achievements and highlighting social presence
5. Clear CTA with that redirects to “Request Demo” form.
Hero Image - All in One Bundle
Worked with the illustrator in transcribing the story boarding that will communicate all our product offerings.
Designed the content next to the POV highlighting our All-in-one product bundle
Quanitfying Achievements
Designed a static informative module by - Collaborating with our marketing team to get the numbers and designed pictograms for
1. How many lives have we saved ( Value Prop)
2. Our current customer reach
3. Our technology reach
1.Schools Served
3.Online activities being monitored
2.Lives Saved
Higlighted our achievements and presence on the bottom of the page
📈 Results
Average Session duration increased to AVG - 2minutes 12 seconds
Customer query for services QA decreased
Decreased Average Customer Reply Time
Securly Design Systems Work