Visual Quality Assurance (VQA)
August 2019
I VQAed the designs for the launch of Capital One Walmart Rewards Card in the month of October 2019
• Download the Test link and Testing Accounts (if required)
and validate 5 most important aspects in VQA i.e.
a) Font
b) Icon - Pictogram - Illustration
c) Spacing and Layout
d) Alignment with the Design System
e) Interaction flow
Walmart Pay - Value Proposition Design
August - September 2019
Requirement -
Onboard the user providing value + efficiency of Walmart Pay.
Approach -
Structure and De - Structure the Value propostion of Walmart Pay Understand the painpoints of the user from previous usability test and ensure to solve it the current solution.
Results -
Highly appreciated design style and concept that pushed forward to incorporate in the coming user Testing q4
This screen shows the primary action of Walmart Pay - Scan the QR code and Pay. The Walmart spark logo pops up the moment you scan reflects the brand identity.
The cards shown in this screen are Capital One Walmart Credit Card, Walmart gift card and any other visa card. The animation transitions to show how easily you can store all your cards securly.
This screen shows one of the important feature Walmart Pay offers SCAN the QR code and get “e-receipt” in your phone.
This screen shows how easily you can return the things you dont want in two easy steps. Show the eReciept to the associate and get it scanned.
Capital One Plus Card with Delivery Unlimited
Problem Statement -
HMW let customers who are interested in DU know & apply for the new Plus Card?
Requirements -
As a potential Delivery Unlimited who doesn't have the card, I want to know about the Plus card and that if I apply for it, I will get Delivery Unlimited for free Potential areas (Demographics)
Delivery Unlimited Illustration
Service Blueprint - Walmart Pay
Project timeline - 3 weeks
Requirement -
Create a service blueprint of Walmart Pay in order to present the stake holders from the financial services department in Q1 2020 and bring in more transparency with our strengths, limitations and opportunities.
Approach -
My process was to dig in from scratch and gain secondary as well as primary research information on Walmart Pay.
I also did multiple visits, where with the help of in-store associates I was able to observe the users using Walmart Pay and interacting with Self Checkout (SCO) machine.
Discovery, Awareness and Consideration Stages
Post Downloading Walmart Pay Application Flow and conversion drop-off
Final Service Blue Print Design
Walmart Pay - 2.0
“How might we use our data and ensure the users have a seamless experience and walks back home happily (satisfied)”
With this above statement I was assigned this conceptual project and come up with a user journey that will give Sarah (our most common user name) full control over her spending, Save time and maximize savings
Our 3 assets for Walmart Pay is -
This is how Sarah’s current Walmart Pay experience looks like at SCO (Self Checkout)
Currently Sarah (best case scenario) about 4 cards to use and pay the bill for her weekly shopping
Cards - Available balance
1. Debit Card - $200
2. Gift Card - $40
3. EBT Card - $50
4. Money Card - $70
Scenario (Current) -
Sarah has trouble handling kids and finding her wallet from her bag.
She is also a little stressed because of the people waiting behind
She is trying to make payment of about $130 by splitting in 4 ways
She has to do the math at that point of time where her goal is to optimize her savings.
Usability Test
